How I can support you through business coaching
You have an idea and do not know how to implement it ? Or have you already started but it does not take off as you wish? You have already started and it works pretty well but you would like to have a mini audit and some advice to do even better? Do you have a particular problem with logistics, procurement, communication, accounting, etc.?
Offer your project a boost coaching with Mathilde Corbin, the founder of the Yogom brand!
The portrait of Mathilde Corbin: the founder of Yogom
Digital entrepreneur, with 13 years of experience in e-commerce, SEO, marketing, communication, events, and training, I have multiple strings to my bow! I created Yogom in 2016. This adventure taught me a lot of things in terms of web expertise and skills as well as in terms of people and analytics. Whether it’s refining an idea, creating a website, setting up the accounting of a micro-entrepreneur, creating a company, developing effective communication on social networks or increasing website traffic through SEO techniques, I have encountered enough pitfalls to save entrepreneurs time, all in simplicity and joy: CIAO stress and hello successes! Find out more about the Yogom brand
My background before I started:
It took me a while to embark on the adventure! Graduated from the Ecole Supérieure de Commerce de Toulouse (Master II Programme Grandes Ecoles) in 2008, I first worked in an event communication agency specializing in business tourism and the pharmaceutical industry in Paris and then in Brussels (Agence Egg) where I carried out missions as project manager and head of calls for tenders. In 2012, I then turned to the company within Montpellier Events (manager of the Corum: Palais des Congrès, the Parc des Expositions, the Zénith and the Montpellier Arena) as first as marketing manager for the Reunion industry (congresses and corporate events) then as entertainment communication manager (concerts, shows, sporting events). I then spent two years in the communication department of a real estate start-up and then went to Barcelona to train in digital marketing at ESL Education, a Swiss company specializing in language tourism. In 2015 I went to Thailand to deepen my skills in web marketing within the teams of Green Tomato Media. The mastery of website creation, mobile application design and SEO techniques gave me the idea, during a trip to Costa Rica during which I discovered yoga, to launch my own brand: Yogom. At first I create a mobile application to practice yoga at home and an e-commerce of yoga mats. In parallel (and because I am not yet sufficiently sure of my project), I take the direction of communication and admissions of private higher education institutions Diderot, then the marketing department of the Studi group, specialized in online training. Since 2018 I devote myself entirely to the development of my e-commerce with the expansion of a range of products around the world of well-being related to yoga.
SUCCESSES THAT CAN HELP YOU AND FAILURES YOU CAN AVOID THANKS TO MY EXPERIENCE
- Get started without going into debt with less than 1500 €
- Create a website with 0 € and therefore without the help of a company or a web developer,
- Develop organic web traffic through natural referencing
- Federate an Instagram community of more than 17,000 followers
- A turnover that has tripled in one year
- Inventory management tools and logistics outsourcing
- The creation of a visual identity
- The creation of a product catalog, a profitability study to set prices
- Accounting set up without an accountant
- The experience of a tax audit