Our eco-responsible commitments: manufacturing of Yogom yoga mats

A brand that is on the move!

At YOGOM, we like to be transparent and put meaning into what we do. That is why noe would like to share with you our eco-responsible commitments and tell you everything about our production process, including the choice of materials, manufacturing, packaging, transport and pricing policy, as well as the ethical questions we ask ourselves every day!

Manifesto

“I founded Yogom out of a passion for yoga and in an introspective phase of my life. My encounter with the Yogom community shaped the brand’s business plan. I always need to put meaning into what I do and I attach great importance to transparency. The Yogom community shares these values and even challenges Yogom in its eco-responsible approach and commitments. This is how the Green Project was born: to tell you everything and explain it all to you!”

Mathilde Corbin, Founder of Yogom

SUMMARY

The materials

The choice of materials for yoga mats

Yomad range

Made of thermoplastic elastomer (TPE), a recyclable, non-toxic, odorless, hypo-allergenic, soft, light, non-slip, dense and comfortable synthetic material. TPE revolutionizes PVC which is not recyclable, sticky, slippery, smells like plastic and lacks density.

Learn more about the Yomad range

Learn more about the TPE

-> Development axis: find revalorization centers in France able to process yoga mats in TPE

Yoga mat Yomad Samadhi Sage Bodyline Yogom carried strap.focus

Performance range, Travel

Made of natural rubber with a synthetic microfiber textile coating printed with water-based inks. The natural rubber brings stability to the floor and is a biodegradable material very resistant in time. Microfiber is a soft, absorbent coating with a natural feel.

Learn more about the Performance Range

Learn more about the Voyage range

-> Development axis: find a factory in Europe

Star range

Made of natural rubber with a synthetic polyurethane coating. The natural rubber brings stability to the floor and is a biodegradable material very resistant over time. Polyurethane is a synthetic rubber-like coating that is extremely non-slip and highly absorbent.

Learn more about the Star range

-> Development axis: find factories in Europe and study the possibility of a 100% rubber mat as anti-slip as polyurethane

Softness range

Made of natural rubber with a 100% natural and biodegradable merino wool cover. Natural rubber provides stability to the floor and is a biodegradable material that is very resistant over time. Merino wool has many properties: it is hydrophobic, which is ideal for the practice of yoga

Learn more about the Gentle Range

-> Development axis: develop more products!

Cork range

Made of recycled natural rubber and cork in Portugal. Natural rubber provides stability to the floor and is a durable material over time. Cork has many properties: it is rot-proof, anti-bacterial, anti-slip, which is very hygienic for the practice of yoga.

Learn more about cork carpet

-> Development axis: develop more products!

In terms of ecology, natural and synthetic materials can be worthwhile according to our values and ethics. However, in terms of performance, PVC is the worst. In fact, PVC carpets are tending to give way to products made of more environmentally friendly materials that correspond to the growing ecological aspirations and environmental objectives set by international bodies: natural rubber and thermoplastic elastomers called TPE.

Please find below the advantages and disadvantages of these 3 so-called ecological materials on the yoga mat market.

THERMOPLASTIC ELASTOMER TPE

Thermoplastic elastomers (TPEs) are a family of copolymers (often block copolymers) or mechanical polymer blends (“polymer-polymer” blends, often a thermoplastic polymer and an elastomer) whose members combine the elastic properties of elastomers and the thermoplastic character (they melt and harden, reversibly, under the action of heat).

This last characteristic makes them easier to mold, which allows the processor to use the processes of shaping thermoplastic polymers (injection, extrusion, blowing or overmolding).

This property gives them another advantage: they are more easily recyclable than other elastomers.

The range of hardness of these materials is very large, which allows many possible applications (great versatility).

Benefits	Disadvantages
Very light weight <1 kg	Synthetic material
Odorless	Made in Asia -> Carbon footprint
Hypoallergenic material
Latex free
PVC-free
Excellent adhesion thanks to its textured design effects
Cushioning thanks to its thickness and the flexibility of the foam
Soft to the touch (soft foam)
Good resistance over time (does not tear)
No phthalate, glue, solvent, or chemical fixative DOP

NATURAL RUBBER

Natural rubber comes from latex, an emulsion containing about 70% water and 20-30% dry matter, which flows from certain plants. The rubber tree (Hevea brasiliensis), originally from the Amazonian forest and acclimatized in the Far East, provides 95% of the world’s latex production.

Benefits	Disadvantages
Natural material	Deforestation even if the rubber does not come from the Amazon in 90% of the cases. The only way to avoid increasing deforestation would be to obtain rubber from fair trade?
PVC-free	Contains latex (allergen)
Biodegradable	How long does it take? Are you going to put your rug in the forest like you would throw a banana peel?
High resistance	Quite heavy weight (>2 kg)
Very good adhesion	Rough texture (tire effect), choose a microfiber covering
	Rubber smell at the beginning
Can be manufactured in Europe	But with materials from other continents (India, Amazon, Vietnam) -> Carbon footprint

NON-TOXIC PVC

Polyvinyl chloride, known as PVC, is an amorphous or weakly crystalline thermoplastic polymer, the main representative of the chloropolymer family.

It is prepared from two raw materials: 57% sea salt (NaCl) and 43% petroleum; it is the only plastic material made up of more than 50% raw material of mineral origin.


Benefits	Disadvantages
Low cost	Quite heavy weight (between 1.5 and 2.5 kg)
Latex free	Synthetic material
Can be manufactured in Europe	Often made in Asia -> Carbon footprint
No azo dyes, no chemical fixatives and no Phthalate.	Bad plastic smell
	Greasy and sticky texture
	Poor adhesion (slippage)
	Weak bunts (he scores and has trouble getting back into shape)
	Poor resistance over time (crumbles and tears within a year)
	Neither recyclable nor biodegradable

MATERIAL DURABILITY

BIODEGRADABLE YOGA MATS MADE OF NATURAL RUBBER

What is biodegradable? Each element said to be biodegradable is not biodegradable in the same time frame, nor under the same conditions (a glass bottle will take 4000 years, a plastic bottle 400 years, a chewing gum 5 years). How long does it take to make a carpet? Is it enough to leave it in the forest and hope that mother nature takes care of it?

RECYCLABLE YOGA MATS IN TPE (THERMOPLASTIC ELASTOMER FOAM)

We asked ourselves the same questions about the Yogom yoga mat. It is recyclable yes, 100% yes, but is it recycled and how? TPE is easily recycled in China; obviously this makes sense since it is in China that the ecological thermoplastic elastomer yoga mats are produced. You can even find recycled TPE mats, which we do not recommend because it completely changes the texture and performance. Most of the time, TPE and therefore TPE carpets are recycled into accessories, especially for the automotive industry. We are looking for a recycling center in France that would be able to take care of this material and that would have the technique to recycle it. Technically it is not complicated since TPE melts and hardens again and again at high temperatures. One can also hold the following reasoning: as the natural rubber yoga mats are biodegradable but finally guaranteed for life, that is to say that they are sufficiently resistant not to have to throw them away, one can also attest that the TPE yoga mats, although recyclable but for the moment not recycled, can have an eternal life span (See our upgrade program below).

NON-TOXIC PVC YOGA MATS THAT ARE NEITHER BIODEGRADABLE NOR RECYCLABLE

Not much to add at this level: yes we can consider as ecological the PVC yoga mats because they are non-toxic in the sense that they respect the quality standards of the international audit centers but they will never be recyclable nor recycled unlike the TPE for which we can hope soon to be taken in charge by revalorization centers. Non-toxic PVC yoga mats will still go to the landfill to be incinerated (plus they have a short lifespan!). Yogom has therefore chosen not to use PVC in the composition of its mats.

Why don’t we want to use PVC to make our carpets?

PVC is one of the most polluting and toxic synthetic materials according to the GreenPeace report and today you can see that all gym mats, fitness mats and many yoga mats are made of PVC, certainly non-toxic but it does not change much in the end it remains PVC. PVC is the cheapest material to produce but in addition to being toxic, polluting and non-recyclable, it is a material with very poor technical performance: it is sticky, soft, slippery and smells strong! This means that it is a dangerous material on which one can easily slip, it is a material that does not cushion the hands and knees at all and it is also quite heavy to carry.

Discover the Comparative Guide of Yogom Carpet Ranges

Accessories

Stretch strap : cotton
Brick: cork (rot-proof) or EVA (recyclable and recycled very light synthetic material)
Carrying bag: cotton
Cleansing yoga water: demineralized water and extract of perfume of Grasse without alcohol
Meditation cushion: cotton cover, buckwheat filling
Boslter, zafu, blanket, mini carpet : merino wool, buckwheat filling
Tote Bag : cotton
Palo Santo : dead tree bark from South America
Tongue scraper : stainless steel
Filter beads: ceramic

Areas of development :

We obviously continue our daily search for the cleanest solutions for each product in order to respect our eco-responsible commitments while having for principle to succeed in offering you a collection at an affordable price (affordable being defined today by the psychological price estimated as reasonable by the consumer). There is a lot of work to be done on educating the consumer about the composition of a price. We are also drastically reducing our margins on all products manufactured in France. On some products the margin was reduced to zero to allow us to test the market.

Most of the accessories are made in France or in Europe. Some of the accessories are made in China in the same factory as the rugs. We choose to continue to manufacture these accessories in China even if they could be manufactured in Europe or France for economic reasons. Our clientele (and our positioning) does not have the purchasing power to buy 100% cork bricks from Portugal and bags and straps made in France would have a price that psychologically is not yet acceptable.

Manufacturing

Yoga mats

The Yomad, Performance, Voyage and Star ranges are made in China and are SGS certified.

The Douceur range is made in Lithuania (European Union) and is Oeko-Tex certified.

The cork mat is made in Portugal with recycled rubber and cork and certified Vegan.

-> Development focus:

It is currently impossible to find a yoga mat manufacturer in France except for PVC in Germany (which we have banned for ecological reasons), 100% cork in Portugal or merino wool(see our new Softness range).

Why do we have TPE and natural rubber mats made in China instead of PVC mats made in Germany?

Our eco-responsible commitments require us to prefer to manufacture ecological mats (Yomad recyclable range / Performance range / Pro / Travel in natural rubber and non-toxic) in China rather than PVC mats in Europe because PVC in addition to not being technically efficient for the practice of yoga is not clean in its design and even if the PVC mat can be manufactured in Germany, the raw material is not and must still be shipped from Asia so the problem of carbon footprint remains the same. Indeed, PVC is not pleasant to the touch (sticky), does not cushion your joints well (you sink into it because of its low density), is heavy, very slippery and smells strongly of plastic.

We work with a single factory with whom we have established a relationship of trust, which is audited regularly and which certifies each year the non-toxic quality of the composition of its carpets.

CARPET SOURCE VERSUS MATERIAL SOURCE

Currently, 99% of the yoga mats are made in Asia (China and Taiwan for Yogom, Baya, Yuj, Yogamatata) and the remaining 1% in the United States (Jade), Canada (Lole), Scotland (Eco-Yoga) and Germany (some Chin Mudra, Baya and Manduka models, but PVC models only. This information is difficult to verify because some brands have workshops in Europe to make the accessories and clothes but we do not have confirmation about the mats). The question of the carbon footprint arises. A synthetic carpet made in China will have a larger carbon footprint because of the need to import it to France. But doesn’t a yoga mat made in Scotland with rubber from Brazil and burlap from India pose the same question? The same goes for a carpet made in Asia from natural materials from other continents and finally brought back to Europe for sale. You see, we are not pointing fingers at anyone, on the contrary, it is a bit of a Chinese puzzle. Everyone does as they please, according to their values and convictions.

QUESTIONS TO ASK YOURSELF
ECOLOGICAL COMPOSITION OF YOUR YOGA MATS: MATERIALS AND CHARACTERISTICS: The ecological subject is vast and opinions differ, so here is a non-exhaustive list of criteria to consider when it comes to yoga mats because the question can sometimes lead to ambivalent choices.
- NATURAL MATERIALS TO PROTECT THE ENVIRONMENT
Do I want my yoga mat to be made of a natural or synthetic material and why? To slow down deforestation? To protect the animals?
- LOCAL MATERIALS (AND LOCAL PRODUCTION) TO REDUCE CARBON FOOTPRINT*.
*The carbon footprint is the amount of carbon emitted by the consumption of energy and raw materials of an activity, a person, a group or an organization. No matter what the material, you want the raw material to be sourced as little as possible and the carpet designed as close as possible: what is most important to you and why?
- RECYCLABLE OR BIODEGRADABLE MATERIALS TO OPTIMIZE THE DURABILITY OF THE CARPET
Do I want my carpet to have a lifetime warranty and never have to change it? Or do I want it to be recyclable? Or recycled? Or recycled and recyclable? or do I prefer it to be biodegradable?
- HEALTHY AND NON-TOXIC MATERIALS
Do I want my carpet to be hypo-allergenic and latex-free because I am allergic? Without toxic agents because even if the sanitary norms authorize some of these agents, I don’t trust them and I am wary of the effects on my health in the long term?

WORKING CONDITIONS IN CHINA
The relocation of production will always raise the question of the carbon footprint, but can we really still point the finger at the working conditions in China when they have improved enormously over the last 20 years? Made In China is neither the result of the shameful exploitation of poorly paid workers, nor the reflection of a poor quality product. There are obviously exceptions, but we should not generalize.
- FOREIGN CAPITAL HAS PARTICIPATED IN CHINA’S DEVELOPMENT
Western brands that relocated to China at the end of the 20th century brought labor and capital to China. In the space of a few decades, millions of Third World citizens have left poverty behind and gained access to a middle class lifestyle: education, culture, transport, health, environment, greater political freedom, etc.
- MISCONCEPTIONS ABOUT LABOR COSTS IN CHINA
Contrary to belief, the price of labor in China has increased dramatically. For example, the cost of labor in China is in 2018 almost equivalent to that of Romania. The Chinese themselves are relocating their factories to cheaper countries such as Burma, Malaysia or Vietnam and soon Africa. China’s share of global GDP has grown from 2.3 percent in 1980 to 18.7 percent in 2018. In comparison, the U.S. dropped from 21.7 percent to 15.5 percent and France from 4.4 percent to 2.1 percent.
- THE OLD REPUTATION OF BAD CHINESE QUALITY
China still suffers from prejudices based on facts that were true in the past but have changed and these allegations are no longer valid. Indeed, historically, Made in China answered a need for mass production when 960 million people had to be fed and supported and foreign investors were coming in. At that time in the 80s, quality was indeed second nature. But things have changed since then! China overtook Japan and became the world’s second largest power in 2008, 2011, 2015. Major luxury brands produce in Asia because there is a tradition of ancestral craftsmanship. Trade, for a long time frozen, going from West to East, is now reversing. The American iPhone no longer has a monopoly on smartphones and is competing with companies from all over the world including Huawei. In France, Huawei represents more than a thousand phones sold per week because they are the product of a sophisticated know-how and Westerners are beginning to be sensitive to this.
- MADE IN EARTH, THE NEW MADE IN CHINA
The same goes for the eco-responsibility of production, as China is increasingly sensitive to environmental issues. The company has a strong relationship with nature and is positioning itself more and more towards eco-responsible production. China is in the midst of a major transformation and it will take another one or two generations to change its image and outlook.

Read the article on Made in China online

Manufacturing

Accessories

Cork bricks and cork mats: made in Portugal
Softness range (bolster, zafu, blanket, mini carpet): made in Lithuania (European Union) and Oeko-Tex certified
Bolster cover and XXL stretching straps: made in India
EVA bricks, stretching straps, carrying bags, cotton zafus: made in China and SGS certified.
Yoga water, eye cushions: made in France
Ceramic beads : Japan
Tote Bag: France

Discover all the accessories

Certifications

Yogom ecological yoga mats are certified by international organizations: Yogom has ensured that its mats, their materials and their method of manufacture are certified by independent organizations whose standards are internationally recognized.

Yomad, Performance, Star and Voyage yoga mats are certified by: Hermes Hansecontrol Group, HAP Testing Services Co. Ltd, Attestation of Global Compliance Co. Ltd and finally SGS.

The Natural yoga mats and all the products of the Gentle Range are Oeko-Tex certified.

The cork yoga mats are certified Vegan.

Here is the list of the main international organizations that certify the respect of the standards and the quality of production of the yoga mats:

Oeko-Tex® standard 100 International organization auditing the presence of azo dyes, formaldehyde, pentachlorophenol, cadmium, nickel.
SGS French organization, world leader in inspection, control, analysis and certification auditing the presence of latex and toxic substances (Polycyclic Aromatic Hydrocarbons)
Hermes Hansecontrol Group German organization auditing the presence of Formamide (Volatile Organic Compounds)
HAP Testing Services Co. Ltd Chinese organization auditing the presence of chemical substances in accordance with European standards (lead, mercury, cadmium, etc.)
AGC Attestation of Global Compliance Co. Ltd Chinese agency auditing the presence of Phthalates

Are Yogom’s competitors cleaner?

If you are interested in the subject we have also conducted a comparative study on the yoga mats sold in France to play the transparency and of course we are interested in our competitors to know if there was a method of manufacture cleaner than ours. The observation is the same for everyone: 99% of carpets are made in China or in Germany for PVC carpets.

See the comparative study of yoga mats sold in France

Packaging

We avoid over-packaging by eliminating superfluous layers and reduce packaging to a strict minimum. All products are sent in recyclable cardboard boxes.

The products of the Gentle Range (yoga mat, zafu, bolster, knee pad), the cork carpet, cork bricks, bolster covers, stretch straps, carry bags, tote bags, yoga waters, eye pillows have no plastic packaging and we let’s use kraft paper.

More and more products that need to be protected are packed in cotton bags.

The blanket, the tongue scraper, the filtering pearls, the palo santo, the white sage are packed in reusable cotton bags that will not end up in the trash! These pouches protect your accessories during transport and storage and you can use them to store anything else. They are packaged by the ESAT Sainte-Marie located in Aveyron (establishment and service of help by work).

The Performance, Voyage, Star and Yomad yoga mats are wrapped in a plastic film to protect them. We have recently replaced the A3 paper instructions with A4 kraft paper instructions. Kraft paper is a 100% biodegradable natural material that decomposes naturally after a few weeks, without causing pollution. However, favour the recycling cycle: kraft can be recycled several times.

The cork yoga mat has no plastic packaging, only a kraft A3.

-> Development areas:

We are trying to find an alternative to plastic that would limit our impact while protecting the mats during transport, shelving, storage and delivery and be more aligned with our eco-friendly commitments.

Logistics

All our products are received and stored at our French logistician Burlat, located in Aveyron. Burlat is a French family business specialized in logistics which is in charge of receiving, storing, packing and shipping all our products.

Shipping costs are not systematically offered, as well as return shipping costs. Indeed, we have developed a purchase accompaniment that allows us to accompany almost all of our customers to the yoga equipment that suits them and avoid returns (which have a significant carbon impact).

We have even created a Satisfaction Guarantee that includes free return shipping if Yogom has given the customer bad advice and replaces the product with a more suitable one even if it is more expensive at no extra cost. The objective is to raise awareness of the need and optimize the purchase.

Responsible consumption involves several levels: the manufacture and composition of products, but also transport and pricing policy.

Discover the Satisfaction Guarantee

All products manufactured in France or in Europe are transported by road, which is the least polluting solution.

To limit our carbon footprint, products coming from China are shipped by boat and the filling of containers is optimized (grouping with other companies if the container is not full). The sea route is longer than the air route but less polluting. When we need a quicker delivery we sometimes choose to transport by rail.

Transportation

The Right Price

A fair price all year round!

When you are a retailer, the question of sales arises: are you going to ride the wave of summer sales, winter sales, black friday? It’s hard to do without customers with the smallest wallets or the “good deal finder” profile. So how can you make low prices and responsible consumption converge?

Yogom has created

The Bargain Corner

All year round, discounted products are available until stocks run out. This means that the smallest budgets can equip themselves all year long, and it is no longer necessary to wait in doubt for promotions! Of course, products arrive in this bargain corner as regularly as irregularly for the good reason that it is not done randomly. The bargain products are mainly destocking products not renewed or remaining in small quantities.

Do you want to know why? At Yogom there are many different designs and colors of rugs because I can’t help but try new things! It allows me to satisfy the tastes of the greatest number, to see what pleases the most to refine the range, and to please the small budgets which benefit from my overflow of creativity and the end of stocks.

See the Good Deals

Yoga Packs

We offer a 10% discount for the purchase of a mat and two accessories (bricks and straps or bag) because we have identified that the majority of our customers are equipped with one or more of these “basic” materials.

Yogom systematically takes care of a part of the shipping costs because sending a yoga mat is more expensive than the amount of shipping costs psychologically acceptable for our customers. Encouraging our customers to buy a mat and two accessories is not, in our opinion, pushing them to consume because we have already analyzed that they were buying these products. On the contrary, it is a way to save the customer a part of the shipping costs and to make him benefit from a discount that is absorbed by the savings in shipping costs that we pay.

Revaluation

A REVALORIZATION PROGRAM TO GIVE A SECOND LIFE TO THE YOGA MAT:

#UNAPISPFORLIFE

In order to offer you a solution in case you want to change your yoga mat, we have worked on designing a #untapispforlife upgrade program. The Americans, more advanced than us on the subject, are a great source of inspiration since they develop initiatives of revalorization of the yoga mats in SPA (to make more comfortable the bottom of the cages of the animals) or in shelters for homeless (to insulate the ground).

Get 10% off the purchase of a Yogom mat with a discount code you’ll receive by sending us proof (photo or other via email or tagging @yogomyoga on Instagram) of your yoga mat reuse. No restrictions, you can give it a second life as you wish, be imaginative!

Discover the program

Ethical issues

CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility refers to the voluntary consideration of environmental, social and ethical issues by companies in their activities.

Are social issues more important to me than environmental issues? Or am I sensitive to the company’s global social project when it has one? Do I want my carpet to be made in France by workers who have the same social benefits and the same rights and duties as I do? Or do I just want to participate in the economy of a developing country? Or am I looking for a yoga mat made by a company that is aware of the issues and will, for example, plant a tree with every purchase to fight deforestation? Or will I choose a company that donates a portion of its revenue to charity or health care? Are my concerns more environmental, social and human, or are they health-related? In the ecological debate, should I favor natural materials over carbon footprint? We can draw a parallel here with food. Is it better to eat an organic tomato from Brazil or a non-organic tomato from the producer next door? If we could have both… but am I willing or able to pay (very) much for my home-grown organic tomato? It’s a bit the same story with carpets, hard to decide.

KNOW WHERE YOUR MONEY IS GOING

Would you rather support a small French company or enrich already successful European or American companies? Some people are sensitive to this issue and will look at the strategy and the image that a company gives off. Do I care about boosting entrepreneurship and start-ups in my country? Would I rather give my money to a company that I know invests in research or donates part of its profits to charity? To a company that designed the carpet of my dreams? The carpet that corresponds to the practice I will do? To the company that manufactures its yoga mats in ecological materials? Yogom’s advice: buy the carpet from the company whose values resonate with yours because there is no absolute truth. A lot of reasoning and concerns make sense and if we could make a recycled, recyclable, natural, high performance, inexpensive mat with profits going to multiple charities, we would tell you and retire from the yogic scene in all humility. To make a conscientious and responsible purchase is above all to make a purchase that rings true in your heart because you will have to want to unwind it!

Any questions?

An idea, a suggestion, a track of improvement?

Do not hesitate to contact us if you have any ideas, we are looking forward to your suggestions to constantly improve ourselves!

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Our ecological commitments

A brand that is on the move!

The materials

The choice of materials for yoga mats

Yomad range

Performance range, Travel

Star range

Softness range

Cork range

Why don’t we want to use PVC to make our carpets?

Accessories

Areas of development :

Manufacturing

Manufacturing

Certifications

Packaging

Logistics

Transportation

The Right Price

A fair price all year round!

The Bargain Corner

Yoga Packs

Revaluation

Ethical issues

Any questions?